January 25, 2018

There are a number of key thoughts around successful branding that frequently come to mind and now I have somewhere to ruminate on them in public. This issue is a big one for me, an issue I come back to all the time. Should a brand idea and positioning be dictated by w...

January 9, 2018

So if you've looked at my website... What do you mean you haven't? You'll know I'm using a very rudimantary equation to illustrate how simple it can be to create a wonderful brand in your business - Great product + A powerful purpose + Actions (evidence you mean it) =...

November 18, 2017

I may find myself on the wrong end of the blog police here. It's not really a blog, it's more of a photograph. It took me a while to shoot it, if that helps justify the format. Someone asked me what brand books they should read and I was in the middle of a written repl...

November 14, 2017

After a brief post-school stint in a number of restaurants, I got my desired job in an advertising agency as a commercial artist, after my mum, who worked in Jaeger, persuaded an agency creative director and customer (through the curtain of a changing room) into meetin...

October 25, 2017

How much can you tell about an organisation from attending a few meetings? How many would you need to attend before you have the culture sewn up?

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