January 25, 2018

There are a number of key thoughts around successful branding that frequently come to mind and now I have somewhere to ruminate on them in public. This issue is a big one for me, an issue I come back to all the time. Should a brand idea and positioning be dictated by w...

January 9, 2018

So if you've looked at my website... What do you mean you haven't? You'll know I'm using a very rudimantary equation to illustrate how simple it can be to create a wonderful brand in your business - Great product + A powerful purpose + Actions (evidence you mean it) =...

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