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Project 05


In 2013 I started work with media group MTV in Helsinki. Not the American 'Music Television' MTV. This MTV has been around a great deal longer, in fact it's one of the oldest TV networks in Europe. The task was to establish a core proposition for the group and to develop a clear brand brand architecture for all the TV channels in the group plus their on-demand offer and their radio station. We worked with an internal task force of 40 senior managers to develop the brand matrix including the core values and then the design team at DixonBaxi worked to develop the brand identity, sub identities and create/film some of the on-screen interstitials for the branded channels.    

Project completed whilst Head of Strategy at the wonderful DixonBaxi

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