January 25, 2018

There are a number of key thoughts around successful branding that frequently come to mind and now I have somewhere to ruminate on them in public. This issue is a big one for me, an issue I come back to all the time. Should a brand idea and positioning be dictated by w...

January 9, 2018

So if you've looked at my website... What do you mean you haven't? You'll know I'm using a very rudimantary equation to illustrate how simple it can be to create a wonderful brand in your business - Great product + A powerful purpose + Actions (evidence you mean it) =...

November 18, 2017

I may find myself on the wrong end of the blog police here. It's not really a blog, it's more of a photograph. It took me a while to shoot it, if that helps justify the format. Someone asked me what brand books they should read and I was in the middle of a written repl...

November 14, 2017

After a brief post-school stint in a number of restaurants, I got my desired job in an advertising agency as a commercial artist, after my mum, who worked in Jaeger, persuaded an agency creative director and customer (through the curtain of a changing room) into meetin...

October 25, 2017

How much can you tell about an organisation from attending a few meetings? How many would you need to attend before you have the culture sewn up?

Please reload

Featured Posts
Recent Posts
Please reload

Please reload

Search By Tags
Please reload

Follow Us

© 2017 Tim Watson. Proudly created with Wix.com