![Brand-out or audience-in?](https://static.wixstatic.com/media/0550a6_908917c6498f437e960a3c4d6ad2043c~mv2.png/v1/fill/w_319,h_240,fp_0.50_0.50,q_95,enc_auto/0550a6_908917c6498f437e960a3c4d6ad2043c~mv2.webp)
Brand-out or audience-in?
There are a number of key thoughts around successful branding that frequently come to mind and now I have somewhere to ruminate on them...
![Actions and evidence is what separates the great brands form the average](https://static.wixstatic.com/media/0550a6_3451432d8f6b4fe4a945f47dde4be913~mv2.png/v1/fill/w_319,h_240,fp_0.50_0.50,q_95,enc_auto/0550a6_3451432d8f6b4fe4a945f47dde4be913~mv2.webp)
Actions and evidence is what separates the great brands form the average
So if you've looked at my website... What do you mean you haven't? You'll know I'm using a very rudimantary equation to illustrate how...
![](https://static.wixstatic.com/media/0550a6_56344a26d14d43f883f5cec5340b0792~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0550a6_56344a26d14d43f883f5cec5340b0792~mv2.webp)
![Not really a blog, more of a photo](https://static.wixstatic.com/media/0550a6_56344a26d14d43f883f5cec5340b0792~mv2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0550a6_56344a26d14d43f883f5cec5340b0792~mv2.webp)
Not really a blog, more of a photo
I may find myself on the wrong end of the blog police here. It's not really a blog, it's more of a photograph. It took me a while to...
![](https://static.wixstatic.com/media/0550a6_0f221736c84e43de914c55221903eaff~mv2_d_4672_3115_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0550a6_0f221736c84e43de914c55221903eaff~mv2_d_4672_3115_s_4_2.webp)
![Sorry Malcolm Gladwell, in my case it seems to have been 60,000 hours](https://static.wixstatic.com/media/0550a6_0f221736c84e43de914c55221903eaff~mv2_d_4672_3115_s_4_2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0550a6_0f221736c84e43de914c55221903eaff~mv2_d_4672_3115_s_4_2.webp)
Sorry Malcolm Gladwell, in my case it seems to have been 60,000 hours
After a brief post-school stint in a number of restaurants, I got my desired job in an advertising agency as a commercial artist, after...
![](https://static.wixstatic.com/media/50e880b8b55047279e5b34a6188e6018.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/50e880b8b55047279e5b34a6188e6018.webp)
![Ignore the guy in the corner, he's a brand consultant.](https://static.wixstatic.com/media/50e880b8b55047279e5b34a6188e6018.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/50e880b8b55047279e5b34a6188e6018.webp)
Ignore the guy in the corner, he's a brand consultant.
How much can you tell about an organisation from attending a few meetings? How many would you need to attend before you have the culture sew