I may find myself on the wrong end of the blog police here. It's not really a blog, it's more of a photograph. It took me a while to shoot it, if that helps justify the format. Someone asked me what brand books they should read and I was in the middle of a written reply when I realised a photograph of the books on my shelf would be quicker than my laborious, single finger typage. So here's a shot of the books I rate. Just a note that The Brand Gap by Marty Neumeier is missing because I lent it to someone and I've not got it back, but by the same token the book on top, DO / Purpose, actually belongs to Aporva Baxi of Dixonbaxi (he's never getting it back). You'll notice there's a book in ther
After a brief post-school stint in a number of restaurants, I got my desired job in an advertising agency as a commercial artist, after my mum, who worked in Jaeger, persuaded an agency creative director and customer (through the curtain of a changing room) into meeting me. Over the next 15 years I worked my way through every agency department and moved from Leeds to London. In the late 90’s I found myself, along with 4 other guys from Yorkshire, running one of the largest brand agencies in the world, working with Nike, Virgin, BBC, MTV, Sony etc. It was fast and demanding and I mainly learned how not to do things. In the midst of huge success we failed repeatedly all the time. In the early
